Ice cream just got weirder, and maybe a little more brilliant. The internet’s buzzing about a breast milk-inspired ice cream that sounds fake but is 100% real. Made by Frida, the baby gear brand and the offbeat geniuses at OddFellows Ice Cream Co., this flavor is a full-on marketing move with a side of conversation-starter.
No, it doesn’t have actual human milk. But it does try to copy the sweet, creamy taste of it. Think of it as a mashup between dessert science and breastfeeding awareness.
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Why Breast Milk Ice Cream Exists?
This creamy experiment launched as part of Frida’s campaign to promote their new 2-in-1 Manual Breast Pump. Instead of just another Instagram ad, they made ice cream that tastes like what babies eat. Weird? Sure. But it got people talking. And that was the point.
The idea was to open up real talk about breastfeeding. A topic that still gets awkward looks and whispers. Frida wanted to push that conversation into the open in a way only a weird ice cream flavor could.
But then it gets interesting. They added honey syrup for a smooth sweetness, fruit juice to balance it out, and liposomal bovine colostrum, the first milk from cows. That last ingredient is packed with nutrients and meant to mimic the richness of real breast milk.
Plus, there is also Yellow 5 and Red 40 in the mix to give it a soft, creamy color.
How It Tastes
Frida describes the flavor as “lightly sweet, a little salty.” Reviewers who got their hands on it say it is a lot like sweet cream ice cream with a drizzle of honey. Not super sugary, just mellow and smooth.
Some people were into it. They said it was creamy, light, and oddly comforting. Others weren’t so sure. One reviewer called it “baby food for grown-ups,” which kind of sums up the vibe. But even skeptics admitted the texture was spot-on.
Where Can You Get It?
The ice cream had a short shelf life. It first showed up at OddFellows’ location in Dumbo, Brooklyn, where curious locals lined up to try a scoop. That run ended on August 10, 2025.
If you missed the store drop, Frida sold pints online for $12.99 each starting August 11. You had to order at least two, plus shipping.
It is rich in antibodies and nutrients, and here, it was used to mimic the creamy, nutrient-heavy profile of human milk.
Is This the Future of Ice Cream?
Probably not. This flavor was a one-off. But it shows how brands are getting bolder with what they create and how they market it. Ice cream isn’t just dessert anymore. It is a canvas for shock, nostalgia, and statements.
OddFellows is known for pushing boundaries with flavors. Frida, on the other hand, used this as a clever PR move. Together, they proved that even something as familiar as ice cream can shake up how people think about parenting, feeding, and bodies.